Something of a trendsetter in the central part of the U.S., Michigan was the first Midwestern state to legalize recreational cannabis, in 2018. And the Wolverine State’s approval of medical marijuana dates all the way back to 2008, although that program required an overhaul in 2016.

The first full year of legal recreational use (although legalized in 2018, legal sales didn’t begin until December of 2019) saw huge returns, with sales growing every month to a total of $440 million statewide. Some expect that figure to double in Year Two (source: MJBizDaily), and that might be a pretty accurate prediction: The Michigan Marijuana Regulatory Agency (MRA) estimates $67 million in sales in January of 2021 alone.

Even given all that demand for legal cannabis, the illicit market continues to be a problem in Michigan as it is in many other states. And certain rural areas remain underserved by legitimate retail operations.

For those reasons, on March 1st the state relaxed the requirements for growers and dispensaries alike. Applicants will no longer be required to hold an active medical marijuana permit as they had in the past. This greatly broadens the playing field, and the likely result is some intense competition, especially at the retail level.

Whether you operate an established dispensary in Michigan or plan to launch a new one to compete against those entrenched retailers, you’ll need to bring your A game: the more efficient you can be in your operations, and the more you can keep your customers coming back to you, the better off you’ll be.

Better efficiency is in the DNA of GreenR™, the unified software platform built from the ground up to streamline your dispensary operations. No more hours wasted in trying to make several incompatible software products play nicely together. GreenR™ handles reception, inventory, POS, compliance, payments and more.

Spinning your wheels and wasting time trying to stay in compliance? GreenR™ handles your Metrc compliance issues in seconds, not hours.

For your back-end operations you’ll find features ranging from real-time inventory management to Metrc-mandated patient check-in, reconciliation and reporting, all backed with industry-leading security and support.

And your customers will notice the difference also, a key to keeping them as loyal clients. They’ll enjoy faster check-in and check-out, and that’s only the beginning.

GreenR™ interacts with platforms like WeedMaps and Leafly and incorporates the e-commerce solutions you need. Customer loyalty programs are built in as well. Set up flexible point variations, communicate with your clients via SMS & MMS texting or email … and keep them coming back to you.

The GreenR™ solution even extends to your payments, with our BryteBank and BrytePay components. You get free, fully-serviced ATMs and cashless ATM terminals … and even get paid for every transaction.

You’ll know at every moment where your operations stand with comprehensive reporting including sales origination heat maps to help refine your marketing spending.

Things are heating up in the Michigan dispensary space. Stay ahead of the competition … learn more about GreenR™.

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